Let's talk ☕

Hey, I'm Supriya!

Supriya

I bridge human behaviour and
intelligent systems through design

Available for product design and UX consulting engagements.

CashFlo's Accounts Payable Automation

AP teams in enterprise finance don't resist automation because they're change-averse. They resist it because their work carries real financial consequence. This project was about earning a place inside workflows built over decades, not replacing them.

Lead Product Designer

Enterprise UX Research Insight Synthesis Stakeholder Alignment Information Architecture Design System Pivot Strategy
Read case study
CashFlo AP Automation

Webless AI Search

Enterprise websites carry years of content that users cannot find. Webless embeds AI-powered search directly on client websites so users get a direct answer instead of a list of pages. Two parallel workstreams over six months: the end-user search experience, and the admin panel that gave enterprise teams visibility and control over what the AI said on their behalf.

UX Design Consultant, end to end

Product Strategy First Principles Thinking Usability Studies Design Management Component System AI Product Design
Read case study
Webless AI Search

Mudrex Buy the Dip

Same feature, different thinking. When crypto markets were down and users were hesitating, the brief was to build a trigger. The real work was figuring out what a user needs to feel before they pull it. Built in two weeks, it opened the product direction for three follow-on features.

Lead Product Designer, Investment Products pod

Product Thinking Intent Framework Secondary Research Data Driven Design Competitor Analysis Stakeholder Alignment
Read case study
Mudrex Buy the Dip